O’Neill Summer Workshop


DateWednesday, July 11th – Friday, July 13th, 2018
LocationEugene O'Neill Theater Center, 305 Great Neck Rd., Waterford, CT 06385

Course Details

Step into the world of creative producing! Learn about navigating the producer’s relationship with authors and creative teams. Craft an image and marketing plan that will get audiences excited about your show. The Commercial Theater Institute’s Three-Day Summer Intensive at the Eugene O’Neill Theater Center focuses specifically on the producer as a creative force. CTI is thrilled to provide aspiring producers the unique opportunity to get close to the development process as it unfolds this season at the renowned O’Neill campus along the Connecticut shore.

This is a one-of-a-kind chance to explore the creative contributions a producer makes to the development and selling of a show. In a three-day, hands-on intensive program, teams of participants will develop plans for a selection of plays and musicals at the O’Neill Summer Conferences. The experience will be a mixture of talks and breakout sessions with working producers and theater professionals, interaction with writers and directors, and group discussion. The curriculum and setting provide a unique opportunity to interact with the O’Neill’s renowned artistic community and to be part of the development process at the O’Neill’s beautiful campus on the Connecticut shore. The workshop culminates with the teams presenting their strategies to a panel of industry professionals. The program will be led by Tom Viertel — CTI Executive Director, O’Neill Board Chair, and Tony Award-winning Broadway producer — along with an all-star faculty from the New York theater community.

Admission is limited to 18 participants. The application form is available HERE; applications are due by 2:00pm on Friday, June 22nd, 2018.

Return the completed Application Form (3 pages) and resume either by email to, or by mail to CTI, 254 W 54th St, 10th Fl, New York, NY 10019.

In addition to your enrollment fee, you will be responsible for travel and accommodations. We’ve arranged for a discounted rate at a hotel located near the O’Neill Theater Center; details will be provided upon acceptance. The hotel is also located near the Amtrak station in New London, CT. Meals are included in the enrollment fee.

*Schedule subject to change*

Wednesday, July 11th                      

11:00am – 11:40am: Welcome, Introductions, Review the Assignment, and Establish Teams

  • Tom Viertel, Commercial Theater Institute

11:40am – 12:15pm: Tour of the O’Neill

12:15pm – 1:00pm: Working with Creative Teams, Welcome from The Eugene O’Neill Theater Center 

1:00pm – 2:00pm: Lunch and Presentation Prep

2:00pm – 3:00pm: Key Note

  • Tom Kirdahy, Tom Kirdahy Productions

3:00pm – 4:15pm: Creative Paths

  • Marisa Sechrest, Altair Entertainment

4:15pm – 4:30pm: Break

4:30pm – 5:30pm: Budgeting Creative Paths

  • Carl Pasbjerg, Alchemy Production Group

5:30pm – 7:00pm: Dinner at Captain Scott’s Lobster Dock

7:00pm – 7:30pm: Meeting with Eddie the Musical Creative Team

8:00pm: Eddie the Marvelous, Who Will Save the World

Thursday, July 12th

8:15am – 9:00am: Breakfast and Presentation Prep

9:00am – 10:00am: Dramaturgy

  • Carrie Chapter, Eugene O’Neill Theater Center

10:00am – 10:45am: Putting Teams Together

  • Dori Berinstein, Dramatic Forces                  

10:45am – 12:15pm: Presentation Prep

12:15pm – 12:45pm: Lunch

12:45pm – 2:30pm: Advertising

  • Danielle Boyle, Serino Coyne

2:30pm – 3:45pm: Creative Producing

  • Jack Viertel, Jujamcyn Theaters

3:45pm – 5:15pm: Presentation Prep/Rehearsal Visit

5:15pm – 6:00pm: Presentation Elements                    

  • Tom Viertel, Commercial Theater Institute 

6:00pm – 6:30pm: Meeting with Lockdown Creative Team

6:30pm – 8:15pm: Dinner and Presentation Prep

8:15pm: Lockdown

Friday, July 13th

8:30am – 9:30am: Breakfast

9:30am – 10:30am: Working with Non-Profits

  • Neil Pepe, Atlantic Theater Company

10:30am – 11:15am: Final Q&A with Tom Viertel 

11:15am – 1:00pm: Presentation Prep                                          

1:00pm – 2:00pm: Lunch

2:00pm – 4:00pm: Presentations

  • Tom Viertel, Commercial Theater Institute
  • Preston Whiteway, The Eugene O’Neill Theater Center
  • Hal Luftig, Hal Luftig Productions

4:00pm – 4:15pm: Closing Remarks

  • Tom Viertel, Commercial Theater Institute

4:30pm: Michael’s Dairy Ice Cream Adventure