Marketing Seminar (Two-Day)


DateThursday, November 14th & Friday, November 15th, 2019
Time10:00AM – 5:00PM
LocationAnne L. Bernstein Theater, 210 West 50th Street
SKU: N/A Category:

Course Details

No show succeeds without creating an exciting marketing campaign across a broad range of media. This course will explore all the elements of an integrated marketing plan – digital advertising, niche marketing, social media as well as traditional advertising, marketing and press. Through individual talks and panels, industry professionals will focus on building a compelling connection to the audience and maximizing the success of your show. This two-day course provides a state-of-the-art understanding of how to sell a Broadway show. One-day and two-day pricing is available.

Here’s a schedule of the topics and speakers who will be included each day:

Thursday, November 14th:

  • Keynote session with Damian Bazadona (Situation Interactive)
  • Connecting the Dots with Sandy Block (Roundabout Theatre Company)
  • Top Digital Marketing Trends for 2020
    • Robert Diamond (BroadwayWorld), Jenny Dorso (The Pekoe Group), Scott Lupi (DR Advertising), and moderated by Deeksha Gaur (Show-Score)
  • The Media Mix in a Targeting World
    • Elizabeth Findlay (AKA), Ryan Greer (AKA), and Laurel Schneider (AKA)
  • Group Sales with Pat Daily (Broadway GPS)
  • Social Media Strategy
    • Adrian Karnani and Dylan MacDowell (Feinstein’s/54 Below)
  • Marketing to Broadway’s Younger Fans
    • Brian Dratch (SpotCo), Sam Maher (YesBroadway), Amanda Pekoe (The Pekoe Group), Courtney King (TodayTix) and moderated by Nella Vera (BFV Management)

Friday, November 15th:

  • Partnerships and Sponsorships
    • Jessica Ferreira (The Pekoe Group), Kristen Rathbun (SpotCo), Diana Salameh (Serino Coyne), and moderated by Victoria Cairl (Jagged Little Pill)
  • Persuasive Pitches panel: Working with the Press to Create Relevant Stories
    • Peter Marks (Washington Post), Casey Mink (Backstage), Jose Solis (freelance journalist), Cody Williams (NY1), and moderated by Candi Adams (Candi Adams PR)
  • Innovate Your Content
    • Roberto Araujo (Playbill), Micayla Brewster (Marathon Digital), Alan Seales (Google), Jennifer Taylor (A+E Networks), and moderated by Amy Sapp (NBCUniversal)
  • Creative Development
    • Christy Borg and Kim Hewski (Serino Coyne)
  • New Broadway, New Audiences
    • Javier Gomez (High Pitch Public Relations), Maya Shah (Signature Theatre Company), Melissa Skinner (Walker International Communications), and moderated by Nella Vera (BFV Management)
  • Final Q&A with Tom Viertel (Scorpio Entertainment) and Nella Vera (BFV Management)

If you intend to enroll at the student ($110 both days; $55 Thursday only; $55 Friday only) or educator ($155 both days; $85 one day) rates, please email from a school (.edu) account.

We now accept American Express in addition to Visa and MasterCard.

For more information on our cancellation and student & educator rate policies, please click here.