Marketing Seminar (Two-Day)
Nov 14 - 15, 2019
Marketing Seminar (Two-Day)
Nov 14 - 15, 2019
Course Details
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TBA

No show succeeds without creating an exciting marketing campaign across a broad range of media. This course will explore all the elements of an integrated marketing plan – digital advertising, niche marketing, social media as well as traditional advertising, marketing and press. Through individual talks and panels, industry professionals will focus on building a compelling connection to the audience and maximizing the success of your show. This two-day course provides a state-of-the-art understanding of how to sell a Broadway show. One-day and two-day pricing is available.

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Agenda

Day One

10:00am – 10:15am   Opening Remarks

   Tom Viertel, Commercial Theater Institute

10:15am – 11:00am   Keynote

   Damian Bazadona, Situation Interactive

11:00am – 11:45am   Connecting the Dots

  Sandy Block, Roundabout Theatre Company

11:45am – 12:00pm   Break

12:00pm – 1:00pm   Top Digital Marketing Trends for 2020

  Robert Diamond, BroadwayWorld

  Jenny Dorso, The Pekoe Group

   Scott Lupi, DR Advertising

   Moderator: Deeksha Gaur, Show-Score

1:00pm – 2:00pm   Lunch

2:00pm – 3:00pm   The Media Mix in a Targeting World

  Elizabeth Findlay, AKA

  Ryan Greer, AKA

   Laurel Schneider, AKA

3:00pm – 3:30pm   Group Sales

   Pat Daily, Broadway GPS

   Moderator: Nella Vera, BFV Management

3:30pm – 3:40pm   Break

3:40pm – 4:15pm   Social Media Strategy

   Adrian Karnani, Feinstein’s/54 Below

  Dylan MacDowell, Feinstein’s/54 Below

4:15pm – 5:00pm   Marketing to Broadway’s Younger Fans

   Brian Dratch, SpotCo

  Courtney King, TodayTix

  Sam Maher, YesBroadway

  Amanda Pekoe, The Pekoe Group/SIX

   Moderator: Nella Vera, BFV Management

5:00pm – 5:05pm   Closing Remarks

  Tom Viertel, Commercial Theater Institute

Day Two

10:00am – 10:10am   Welcome

   Tom Viertel, Commercial Theater Institute

10:10am – 11:00am   Partnership & Sponsorships

  Jessica Ferreira, The Pekoe Group

  Kristen Rathbun, SpotCo

  Diana Salameh, Serino Coyne

  Moderator: Victoria Cairl, Jagged Little Pill

11:00am – 12:00pm   Persuasive Pitches: Working with the Press to Create Relevant Stories

  Peter Marks, Washington Post

  Casey Mink, Backstage

  Jose Solís, Freelance Journalist & “Token Theatre People” Podcast

  Cody Williams, Spectrum/NY1 “Onstage”

  Moderator: Candi Adams, Candi Adams PR

12:00pm – 12:45pm   Innovate Your Content

   Roberto Araujo, Playbill

  Micayla Brewster, Marathon Digital

  Alan Seales, Google & Broadway Podcast Network

  Jennifer Taylor, A+E Networks

  Moderator: Amy Sapp, NBCUniversal & Feinstein’s/54 Below

12:45pm – 1:45pm   Lunch

1:45pm – 2:45pm   Creative Development/Artwork Creation

  Christy Borg, Serino Coyne

  Kim Hewski, Serino Coyne

2:45pm – 3:00pm   Break

3:00pm – 4:00pm   New Broadway, New Audiences

   Javier Gomez, High Pitch Public Relations

   Maya Shah, Signature Theatre Company

  Melissa Skinner, Walker International Communications

   Moderator: Nella Vera, BFV Management

 4:00pm – 4:45pm   Final Q&A

   Nella Vera, BFV Management

  Tom Viertel, Commercial Theater Institute