Investor Relations/How to Pitch


DateFriday, June 21st, 2019
Time10:00AM – 5:00PM
LocationAnne L. Bernstein Theater, 210 West 50th Street
SKU: N/A Category:

Course Details

How do you, as a producer, fund a production? Once the money is raised, how do you make each investment a positive experience so that your investors and co-producing partners will want to work with you again?

This one-day seminar will take you through the process of finding investors and co-producers, creating the materials you need to be persuasive, and producing events that will get investors interested. After you’ve raised your money, good investor relations depend on keeping your investors feeling connected to you and your production, as well as excited about the investment they have made. Highly experienced producers will discuss and demonstrate how to become comfortable asking for money, when and how to ask for it, and how to engage with your investors throughout the life of the production and beyond. This course will equip you to make your pitch, answer questions, and keep your show moving forward.

The agenda will be as follow (please note this is subject to change):

  • 10:00am – 10:15am – Welcome/Opening Remarks
    • Tom Viertel, Commercial Theater Institute
  • 10:15am – 11:00am – Finding Investors
    • Eva Price (Oklahoma!Jagged Little Pill)
  • 11:00am – 12:00pm – Rules of the Road
    • Tom Viertel (HairsprayThe Parisian Woman)
  • 12:00pm – 1:00pm – Lunch on your own
  • 1:00pm – 2:00pm – Care and Feeding of Investors
    • Steve Baruch (The Producers, Smokey Joe’s Cafe)
  • 2:00pm – 2:30pm – The Mechanics of Raising Money
    • Amanda Harper (The Parisian WomanThe Encounter)
  • 2:30pm – 2:45pm – Break
  • 2:45pm – 4:15pm – Examples of Professional Pitches
    • Julie Boardman (Head Over Heels, The Museum of Broadway)
    • Aaron Glick (What the Constitution Means to Me, The Boys in the Band)
    • Harriet Leve  (Ain’t Too ProudBeautiful: The Carole King Musical)
  • 4:15pm – 4:45pm – Wrap Up/Q&A 
    • Tom Viertel, Commercial Theater Institute

If you intend to enroll at the student ($55) or educator ($80) rates, please email from a school (.edu) account.

We now accept American Express in addition to Visa and MasterCard.

For more information on our cancellation and student & educator rate policies, please click here.