Perhaps one of the most frequent terms you’ll hear as a producer, the wrap is essential in determining the health of a show. Understanding the lingo of show business is key to a successful career on Broadway. Take advantage of the long weekend by checking out some of our other Vocabulary of Producing posts!
Wrap – The “wrap” is the total ticket sales for a given period. Wraps are mostly reported either daily or weekly, so producers often talk about “yesterday’s wrap” or “last week’s wrap.” The wrap includes all ticket sales for the day (or week) whether they are for performances within the period or beyond. All price points are included in the wrap (premium sales, regularly priced sales and discounts) as well as group sales.