Three-Day Intensive


DateFriday, April 21st – Sunday, April 23rd, 2017
TimeFriday & Saturday: 9:15AM - 5:30PM (cocktail receptions until 7:30PM); Sunday: 9:15AM - 2:00PM)
LocationThe Anne L. Bernstein Theater, 210 West 50th Street

Course Details

**ONLINE REGISTRATION IS CLOSED BUT THERE ARE STILL SPOT AVAILABLE** If you would like to register for the Three-Day Intensive, please sign up at the registration desk tomorrow morning. Location: 210 W. 50th Street, 4th Floor.

36th Annual Three-Day New York Weekend Intensive
An Introduction to Commercial Producing

Here’s the door that opens the world of producing to you. Whether you want to produce on or off-Broadway, or just explore this exciting profession, this program – held each spring for over three decades – gives you a comprehensive overview of producing for the commercial theater.

Presentations and panel discussions bring together Broadway’s most acclaimed producers with general managers, entertainment attorneys, press representatives, advertising and marketing directors, and early career producers. Sessions will cover specific case histories, budgets, sample agreements, and other valuable materials that illuminate the many aspects of producing.

Renowned for its networking opportunities, the Intensive will put you in the same room with Broadway’s hit-makers, producers of the future, and industry professionals.

Agenda & Speakers

** All Speakers and Topics Subject to Change **

Friday, April 21st

  • 8:45am – 9:15am Registration/Coffee
  • 9:15am – 9:30am Welcome Remarks – Tom Viertel, The Commercial Theater Institute
  • 9:30am – 10:15am Why Produce at All? – David Stone, Stone Productions
  • 10:15am – 11:15am Getting Started – Sarah Galbraith, Galbraith & Co.
  • 11:15am – 11:45am Break
  • 11:45am – 1:00pm Creative Paths – Marisa Sechrest, Altair Entertainment
  • 1:00pm – 1:15pm Remarks – Victoria Bailey, Executive Director of Theatre Development Fund
  • 1:15pm – 2:15pm Lunch On Your Own and Optional Q&A with Tom Viertel (1:30pm – 2:15pm)
  • 2:15pm – 3:30pm Budgets – David Richards, Richards/Climan
  • 3:30pm – 4:30pm Finding Investors Panel – Matthew Rego (moderator), Araca Group, Bruce Robert Harris, SunnySpot Productions, Inc., Harriet Leve, Harriet Leve Productions, Amanda Lipitz, Amanda Lipitz Productions, and Adam Zotovich, New Vintage Theatricals
  • 4:30pm – 4:45pm Break
  • 4:45pm – 5:30pm A Conversation with the producer of Come From AwaySue Frost, Junkyard Dog Productions
  • 6:00pm – 7:30pm Cocktail Reception at Playwright’s Tavern (202 West 49th Street, 3rd Floor)

Saturday, April 22nd

  • 8:45am – 9:15am Registration/Coffee
  • 9:15am – 11:30am Legal Aspects of Producing Jason Baruch, Sendroff & Baruch LLP and Carter Anne McGowan, Sendroff & Baruch LLP
  • 11:30am – 12:00pm Break
  • 12:00pm – 1:00pm How to Decide What to Produce – Stephen Byrd (moderator), Front Row Productions, Wendy Federman, Foolish Mortals Productions, Ruth Hendel, Ruth Hendel Productions, Eva Price, Maximum Entertainment, and Tom Smedes, Tom Smedes Productions
  • 1:00pm – 2:00 pm Lunch On Your Own
  • 2:00pm – 3:00pm Presentation of New Musicals in collaboration with NAMT – Mortality Play By Alana Jacoby & Scott Arnold and Imagine Harry By Will Van Dyke & Jeff Talbot
  • 3:00pm – 3:30pm Break
  • 3:30pm – 4:30pm Critiques of New Musical Presentations – Dori Berinstein (moderator), Dramatic Forces, Barbara Marks, Marks-Moore-Turnbull Group, Marc Routh, Broadway Asia, Barbara Whitman, Barbara Whitman Productions, and Richard Winkler, Red Hanger Productions
  • 4:30pm – 5:30pm Bringing Amelie to Broadway – Aaron Harnick, Harbor Entertainment
  • 6:00pm – 7:30pm Cocktail Reception Hurley’s Saloon (232 West 48th Street, 3rd Floor)

Sunday, April 23rd

  • 8:45am – 9:15am Registration/Coffee
  • 9:15am – 10:30am Advertising and Marketing – Jim Edwards, SpotCo
  • 10:30am – 11:30am Dynamic Ticketing – Dominic Barbaro, AKA NYC and Sam Gates, AKA NYC
  • 11:30am – 12:00pm Break
  • 12:00pm – 12:45pm Early Producer Panel –  Hal Luftig (moderator), Hal Luftig Productions, Julie Boardman, UNTITLED (THEATRICALS), Jim Kierstead, Kierstead Productions, Justin Weatherby, Weatherby & Fishman Theatrical, and Rachel Weinstein, Alden & Bergson
  • 12:45pm – 1:30pm Creative Producing – Kevin McCollum, Alchemation Productions
  • 1:30pm – 1:45pm Closing Remarks – Tom Viertel, The Commercial Theater Institute

For more information on our cancellation and student & educator rate policies, please click here.