Producing Workshops, Readings, and Showcases: A Practical Approach
Friday, April 9, 2010
MARKETING & MEASUREMENT
Friday, April 9, 2010
Theatre Row
410 W 42nd Street
New York, NY 10036
| 9:00am | Registration/Coffee |
| 10:00am | Welcome/Opening Remarks |
| 10:15am 11:15am |
Wrap Reports, Ten Week Out Projections Featuring: Maggie Brohn Nina Lannan Associates |
| 11:15am 11:30am | Coffee Break I |
| 11:30am 12:30pm |
E-Blast Analysis & Advertising Results Featuring: Leslie Barrett, Serino Coyne Inc. Greg Corradetti, Serino Coyne Inc. |
| 12:30pm 1:45pm |
Lunch on your own |
| 1:45pm | Promotion Planning & Measurement
Featuring: Shara Mendelson, Plum Benefits |
| 2:45pm 3:45pm |
Research Featuring: Joseph Craig, Entertainment Research and Marketing |
| 3:45pm 4:00pm |
Coffee Break II |
| 4:00pm 5:00pm |
Group Sales/Ticket Program Analysis Featuring: Charlie Flateman, The Shubert Organization/em> |
| 5:00pm 5:15pm |
Closing Remarks |
| 5:15pm 6:00pm |
Networking reception |
*Speakers and Topics Subject to Change* |
Friday, April 9th, 2010
10:00am – 5:00pm
Theatre Row
410 West 42nd Street
New York, NY 10036
