Marketing & Measurement
A CTI One Day Intensive

April 9th, 2010

In an era when the ability to understand the demographics of our customers and their ticket buying behavior becomes increasingly crucial, we need to amp up our ability to more deeply mine the data we have at hand.

"Marketing and Measurement" is a one day intensive seminar that will take an in-depth look at topics that include:

  • The Analysis of Wage Reports and 10-Day out schedules
  • Box Office Treasurers - your marketing partner
  • Analysis of e-Blasts, direct mail, and other promotional tools
  • Identifying and understanding your audience before opening night
  • Third Party Promotion Planning - What can we learn?

2010 Spring Session
Friday, April 9th, 2010
10:00am – 5:00pm
Theatre Row
410 West 42nd Street
New York, NY 10036

Online Registration for this event has been closed. Registration will be available at the event beginning at 9am. Also, please note if you have signed up on or after Wednesday, April 7th then you will not appear in Participant Directory distributed at the event. You will, however, appear in the updated Directory distributed electronically after

$125 in Advance (Cash, Credit Card, Check)
$140 at the Door (Cash or Credit Card Only)




To receive program information, please click here.