MARKETING, MEASUREMENT & ANALYSIS:  
A HALFDAY INTENSIVE SEMINAR & Webinar Simulcast

In an era when the ability to understand the demographics of our customers and their ticket buying behavior becomes increasingly crucial, we need to amp up our ability to more deeply mine the data we have at hand.

Topics will include: The Analysis of Wage Reports and 10-Day out schedules / Box Office Treasurers–your marketing partner / Analysis of e-Blasts, direct mail, and other promotional tools / Identifying and understanding your audience before opening night / Third Party Promotion Planning – What can we learn?

Online registration for this course is now closed.
But, we encourage you to register in person.

program details