Fourteen Week Program
Advanced Topics for Commerical Producers and Managers
2007 14-WEEK MONDAY NIGHT PROGRAM
AGENDA AND SPEAKERS
All sessions took place at:
League of American Theatres and Producers
226 West 47th Street
7th Floor Boardroom
(Between Broadway and Eighth Avenue, east of the Edison Hotel)
February 5
7:00 to 8:00
INTRODUCTION/ADMINISTRATION
Jed Bernstein
8:00 to 11:00
LEGAL ASPECTS OF PRODUCING
Mark Beigelman
February 12
7:00 to 7:30
THE WAY THINGS WERE- PART I
Manny Azenberg
7:30 to 8:45
BUDGETING FOR PLAYS
David Richards
8:45 to 10:00
BUDGETING FOR MUSICALS
Nina Lannan
February 19
7:00 to 8:00
HIRING YOUR TEAM
Allan and Beth Williams
8:00 to 9:00
FINANCIAL STATEMENTS AND REPORTING
Robert Fried
9:00 to 10:00
MANAGING THE LOAD-IN AND THEATRE TECHNOLOGY
Neil Mazzella
February 26
7:00 to 7:30
THE WAY THINGS WERE- PART II
Gerald Schoenfeld
7:30 to 9:45
SETS, LIGHTING, COSTUMES, SOUND: WHAT A PRODUCER SHOULD KNOW
7:30 to 8:00
Ken Posner- lighting design
8:00 to 8:15 break
8:15 to 8:45
John Lee Beatty- set design
8:45 to 9:15
Susan Hilferty- costume design
9:15 to 9:45
Tom Clark- sound design
March 5
7:00 to 8:15
GETTING STARTED: SETTING UP YOUR PRODUCTION COMPANY
Robyn Goodman
8:15 to 8:30 break
8:30 to 10:00pm
GETTING THE THEATRE: THE LEASE AGREEMENT
Nick Scandalios
March 12
7:00 to 7:45
THE WAY THINGS WERE- PART III
Paul Libin
7:45 to 8:45
DEVELOPING A PLAY I
Michael Rego
8:45 to 9:00 break
9:00 to 10:00
DEVELOPING A PLAY II
Randall Wreghitt
March 19
7:00 to 8:15
DEVELOPING A MUSICAL I
Kevin McCollum
8:15 to 8:30 break
8:30 to 9:45
DEVELOPING A MUSICAL II
Tom and Jack Viertel
March 26
7:00 to 8:15
BUILDING YOUR SHOW'S BRAND
Jed Bernstein
8:00 to 8:15 break
8:30 to 10:00
MARKETING: BUILDING THE RIGHT TEAM, GETTING THE RIGHT RESOURCES
Shara Mendelson
WEDNESDAY April 4 (Wednesday session this week only, due to Monday April 2 being Passover)
7:00 to 7:30
THE WAY THINGS WERE: PART IV
Liz McCann
7:30 to 8:00
ADVERTISING
Drew Hodges, SpotCo
8:00 to 8:15 break
8:15 to 8:45
INTERNET MARKETING
Damian Bazadona, Situation Marketing
8:45 to 9:15
PROMOTION/SPONSORSHIP
Anne Rippey, TMG Marketing
9:15 to 9:45
STRATEGIC SHOW RESEARCH
Joseph Craig, Nielson & Co.
April 9
7:00 to 8:15
MANAGING YOUR SHOW FOR THE LONG RUN
David Stone
8:15 to 8:30 break
8:30 to 9:45
ORIGINATING MATERIAL
Margo Lion
April 16
7:00 to 8:00
AUDIENCE DEVELOPMENT FOR THE NEXT DECADE
Tory Bailey
8:00 to 9:00
PRODUCING FOR THE ROAD
Charlotte St. Martin,
Al Nocciolino.
Judy Lisi
9:00 to 10:15
BROADWAY: THE MOST UNION-ITED OF BUSINESSES
Seth Popper
April 23
7:00 to 8:15
BUILDING A PRODUCING BRAND
Bill Haber
8:15 to 8:30 break
8:30 to 9:45
THE STORY OF MY FIRST BROADWAY PRODUCTION
Jeffrey Richards
April 30
7:00 to 8:15
HOW TO SUCCEED IN SHOW BUSINESS WITHOUT REALLY TRYING
Barry Weissler
8:15 to 8:30 break
8:30 to 9:45 (topic TBA)
Barry Grove
May 7
7:00 to 8:15
(topic TBA)
Hal Prince- "mystery guest"
8:15 to 8:30 break
8:30 to 10:00
GRADUATION CEREMONY AND FINAL ROUNDTABLE DISCUSSION BY GRADUATES
